Google Merchant Center & product feed management, Melbourne
Product feeds that give your ads something good to work with.
The data behind Shopping and catalogue ads (titles, categories, images, prices, availability), tidied and structured so your campaigns start from something solid.
Is this you?
You probably need this if…
- Products are disapproved in Merchant Center and nobody can say why.
- Your product titles are whatever the stock system exports.
- You’re not sure what a product feed even is, or whether yours is any good.
The example
Local family-owned retailer
A Merchant Center feed that lifted CTR.
A supplementary feed in Google Merchant Center added extra images, and the main feed was left alone.
Questions
Questions about product data & feeds.
What is a product feed?
A structured file or connection that tells Google and Meta what you sell: title, price, availability, images, category. Shopping ads and catalogue ads are built from it.
Can you fix disapproved products?
Usually. Disapprovals tend to come from missing or mismatched data such as price, availability or identifiers, and they can be fixed at the source.
Do I need to change platforms?
Not necessarily. A feed can often be improved using the data you already have. We start by looking at how it’s exported.
Does this help Meta as well as Google?
Yes. Meta catalogues use the same kind of product data, so cleaning it once helps both.
Is this only for big stores?
No, but the bigger the range, the more it matters. A small range might only need a proper check.
Keep reading
Often needed alongside.
A conversation is a good start
Sound familiar?
Tell me what’s going on with product data & feeds in your business. We’ll work out what to look at first.