Digital marketing results, Melbourne

Google Ads that stopped competing with themselves.

Campaigns were competing for the same searches. Rebuilt around product price and cost of acquisition.

• −25%Ad cost down
• +70%Return on ad spend

A landing page that ranked.

A page built for a Meta campaign out-earned the standard category page in organic search.

• 2.2×Organic CTR vs category page

SEO that grew 250 product pages.

SEO changes to 250 test product pages, measured against the rest of the site over nine months.

• +40%Test page impressions
• −4%Rest of the site

A Merchant Center feed that lifted CTR.

A supplementary feed in Google Merchant Center added extra images, and the main feed was left alone.

• +20%Avg. CTR, period on period

Google Tag Manager that catches every purchase.

Rebuilt in Google Tag Manager with custom conversion events, so the conversions sent to Google Ads stopped including shipping too.

Phone sales, tracked without a new CRM.

Each call is tied to the product page it came from, and staff log the sale the next day.

Audience strategy for business customers.

Business buyers got a campaign of their own, built on the store’s offline customer emails.

• 12.8×Return on ad spend, last 90 days