Real Good Labs – digital marketing
Who’s holding your digital marketing together?
Whether you’re holding it up or haven’t started yet, we’re here to help.
Who I help
Who’s holding it together?
“I know I should be advertising. I just don’t know where to start.”
Start on a foundation, not a guess.
“I’m doing it after close, and I’m not sure I’m doing it right.”
Hand it over and get your evenings back.
“Something’s running. I couldn’t tell you if it’s working.”
Know what’s working, and why.
“We’ve been burned before. I need someone who’ll actually explain it.”
A fresh start, with nothing hidden.
Sound like you?
Real results from small business
Real (good) results.
Family-owned retailer
Less spent on ads.
More tracked revenue from ads.
More revenue for every ad dollar.
Last four months compared with the four months before. Tracked revenue only; some offline sales aren’t counted.
What was going wrong
- A retailer with multiple departments.
- Multiple campaigns competing against each other.
- Ad creative wasn’t optimised or relevant to searches.
- Conversion tracking missed purchases and included shipping in revenue.
What I changed
- Restructured campaigns around product price and cost of acquisition.
- Refined audience targeting.
- Split product groups across campaigns with relevant creative.
- Implemented Google Tag Manager with custom conversion events for clean data.
Why we’re different
Your customer doesn’t focus on just the ad.So neither do I.
Real Good Labs looks after ads, SEO, tracking, landing pages, feeds.
Core services
What I look after
| Service | What it means for you | What’s involved |
|---|---|---|
Google Ads | Search, Shopping and Performance Max campaigns that each have a clear job. |
|
Meta ads | Facebook and Instagram ads aimed at the people most likely to buy. |
|
Tracking & measurement | Custom conversions built around what counts for your business, including sales that happen offline. Numbers you can trust. |
|
Landing pages | Somewhere worth sending people: a page for each offer, built to turn paid clicks into enquiries. |
|
Product feeds | Your products shown properly in Shopping and catalogue ads, with disapprovals fixed at the source. |
|
SEO | Found in Google without paying for every click. |
|
What I do a little bit.
Content & creative
First assets and creative direction. For ongoing content, you’ll need a specialist or someone in-house.
- Video editing
- Shot lists
- Product assets
- Canva
- Final Cut Pro
A conversation is a good start
You’ll deal with me directly, from first call to every report.